With 67M unique users, 49M reviews and over 900K reviewed companies, Glassdoor has become a global platform that allows candidates to get a transparent view on the company’s culture and helps companies strengthen their employer brand.
Recently, IABC Chicago partnered with Glassdoor to show marketers, communication and HR professionals in the Chicagoland area how Glassdoor can benefit their company’s online presence. Here were our key takeaways:
- Why employer brand matters – in today’s society 93% of consumers make decisions based on reviews and the job hunt is no difference. Company’s should run their Glassdoor page like the rest of their online presence, uploading videos, photos and content to their page to show what it’s like to work for the organization.
- Recruiters who represent a strong employer brand are 2x as likely to receive responses from candidates they contact
- Employers with strong employment brands see a 43% decrease in cost-per-hire
- How Glassdoor’s tools can help with managing online reputation
- How to get leadership’s buy-in to engage with the company’s profile and reviews – Glassdoor provides a lot of data surrounding the reviews including how your reviews compare to that of your top competitors. Leveraging this data is a great way to gain buy-in from your leadership team.
- How to respond to reviews and build a response strategy – We learned that the average job seeker interacts with at least seven reviews before making a decision and 65% of them have said employer responses to reviews has changed their opinion of the company for the better. So investing time in a strategy for those responses purely from a potential candidate standpoint is a no-brainer!
- Glassdoor shared its three A (Acknowledge, Articulate, Advise) tactic to drafting a meaningful response to any review
- How to use Glassdoor to drive employee engagement:
- 66% of professionals want to know about a company’s culture and values above all else when considering changing jobs.
- 56% of job seekers ranked talent brand (the company’s reputation as a great place to work) as the deciding factor when choosing an employer.
- 67% of employers believe retention rates would be higher if candidates had a clearer picture of what to expect about working at the company before taking the job.
What were yours?
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