Did you know that 75 percent of people trust their employer to do what’s right, more than NGOs (57 percent), business (56 percent) and media (47 percent)?
Learn more of the latest insights on trust with IABC Chicago and Tamara Rodman, Executive Vice President of Employee Experience, Edelman.
Time: 11:00 a.m. to 1:00 p.m.
Osteria via Stato
620 N State Street, Chicago, IL
Students (with valid student ID): $15
The Trust Paradox
We are living in a trust paradox. The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, people do not believe they will be better off in five years. More than half believe capitalism is doing more harm than good. Fears are stifling hope, as long-held assumptions about the benefits of hard work and citizenship have been upended. Employees are worried about job loss due to lack of training, cheaper foreign competition, immigration, automation and the gig economy. Business must take the lead on solving the trust paradox because it has the greatest freedom to act. An overwhelming number of respondents believe business has a duty to pay decent wages, provide retraining for workers whose jobs are threatened by automation and be a force for good in a world that yearns for it. Yet less than a third of people trust that business will do these. The time for talk is over. 2020 must be the year of action. Join Tamara Rodman from Edelman’s Employee Experience practice to uncover trust truths from this year’s study and discuss how communicators can help their organizations lead change in a world that expects it.