No matter the organization, data and insights show our people are flooded with information. There is no “one-size-fits-all” approach when we engage with our people. Using personae is about finding a way to communicate messages to a global audience that are designed with a specific someone in mind, rather than a generic ‘everyone.’
Join Carla Guest from IABC/Toronto for this interesting session on how Siemens Energy used this approach to research, develop and implement persona-based employee communications. It will highlight internal ‘best practices’ of implementation in partnership with business stakeholders (Human Resources, Chief Diversity Officer, Chief Data and Analytics Officer).