Thanks again to everyone who was able to attend Your Leadership Brand with Alyssa Cox in early December! Alyssa taught us how to put that leadership brand to life through the stories we tell about ourselves and who we tell them to. We went beyond the typical Situation/Task/Action/Result technique, focusing on how to craft customer-first narratives that keep you front of mind for your audience.
Some k
ey takeaways from the session include:
- Use common language and site specific goals and metrics to communicate your leadership brand
- Three questions to answer to build your leadership brand:
- What is it that you do? (beyond the task list)
- How do you drive value?
- How do you drive effectiveness/lead through others?
- Three stakeholders you should be telling your leadership brand to:
- Mentors (they help you think differently)
- Advocates (they champion your cause)
- Followers (they enable you to be successful)
Congratulations to our Raffle Winners:
- Alicia Webb
- Renae Godish
Back in May IABC/Chicago came together to host a networking event and talk about crafting your leadership brand with Alyssa Cox, BlueSwift Consulting. This December we brought Alyssa back to dive into how to put that leadership brand to life through the stories we tell about ourselves.
Alyssa Cox is the founder of Blue Swift Consulting, host of The Change Artist podcast, and a respected organizational effectiveness strategist with 14 years of experience helping clients make the leap from subject matter expert to strategic leader.