Let’s face it: Communicators struggle with breaking through the noise to drive meaningful audience engagement. Why? Companies are struggling with rampant worker disengagement while audiences are suffering from information inundation, not to mention the pile-on effect of multiple, layered crises and issues over the past four years. And they are tuning out.
The result is that the most vital communication can get buried, ignored or simply overlooked. So, how can we ensure that the right information is getting to — and through — our audiences?
Join us on January 23 at noon for this IABC/Chicago webinar as Trish Nicolas, Executive Vice President at rf.engage, uncovers the top 10 trends you need to know and navigate now to achieve your corporate goals, be active stewards of the audience experience, and achieve optimum audience engagement and communications performance.
She’ll reveal:
- Why we need to stop contributing to the output pile-on and how to do it in a way that serves your brand, business and audiences.
- Why dynamic, centered storytelling is not only a trend — it’s an imperative to drive engagement.
- What “meeting your audiences where they are at” means, why it is vital, and how to do it.
- Why “mixternal” communications is not new … and no longer an option.
- How emerging technologies can enhance engagement and storytelling.
- And more.
As executive vice president of rf.engage, Ruder Finn’s global Center of Excellence for Strategic Internal Communications, Trish plays a pivotal role providing senior counsel to the team and clients on communications strategy, workforce challenges, executive followership, issues management, and audience engagement. She’s been instrumental in fostering agency growth and driving thought leadership on communications excellence, and is a frequent speaker at leading industry events.
Throughout her 35-year career, Trish has provided counsel to more than 200 organizations, from garage to global, including healthcare and pharmaceutical companies, technology pioneers, professional services, global conferences, leading incubators, awarding-winning agencies, and Fortune 50 clients. She’s earned multiple awards and honors, including the prestigious global “Ogilvy 50” for “exceptionally strong skills and exemplary contributions.”