Corporate comms is changing at light speed. So how do you keep up? Join Steve and Cindy Crescenzo for this interactive workshop!
Corporate communications is changing at light speed. Younger, hybrid workers; AI and other new technologies; different expectations for leaders; shrinking attention spans; an abundance of metrics. All of these factors are reshaping the communications profession. So what do you need to in order to keep up? Join Steve and Cindy Crescenzo for this interactive and educational workshop!
- How to use AI for everything from Storytelling and media relations to communications research and planning
- The communicator’s role in modern employee engagement
- How to reach the dispersed, hybrid workforce
- How to take the corporate out of “corporate” communications and replace it with “creative.”
- How to integrate your internal and external communications to drive engagement, build your brand, and turn employees into ambassadors for the organization.
- How to use the power of communication research and personas to better understand your audiences
- A sure-fire way to get leadership buy-in to communicate effectively in this brave (and exciting) new world
$10 Members
$15 Non-members
Meet Steve
I’ve been fighting the good fight in corporate communications for more than 25 years. My goal: take the “corporate” out of corporate communications and replace it with “creative.”
And that’s what I do. Through my work as a consultant, writer, speaker and workshop leader, I’ve helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content.
I’m proud to say I’ve been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times, including three years in a row. And I’ve received top rankings at conferences all over the world.
Meet Cindy
As an admitted numbers geek, I bring more than 20 years of experience in communication research, measurement and strategic planning.
One of the top questions Steve gets asked after showing organizations how he can transform their cookie-cutter corporate communications, is: HOW? How do you convince leaders to embrace a new, creative way of communicating?
The answer? Give them the one-two punch. Show them the old way doesn’t work anymore through communication measurement, and then show them the strategy behind the creativity with a communication plan that delivers results.
As a consultant and seminar leader, it’s my goal to help communicators master communications measurement and planning.
Learn more about Crescenzo Communications and how Steve and Cindy can partner with you to break the ‘corporate communications mold’ and use powerful data to transform communications in your organization.