Register HereVirtual Keynote: Rethink Innovation — How Prolific Innovators Develop Great Ideas That Deliver Extraordinary Outcomes
Monday, November 24, 11:00–12:00 p.m. CT
*Please note: this is a paid virtual event hosted by the IABC Philadelphia Chapter. Watch the promo video.
Innovation has a reputation problem: it’s seen as the domain of R&D teams and high-titled visionaries, not necessarily communicators. But that mindset keeps us stuck in the same tired playbook, status quo messaging, and missed opportunities for real influence.
But what if instead, innovation were a learnable, repeatable skill communicators could use to elevate our impact, shape culture, and drive meaningful change?
In this keynote based on her bestselling book RE:Think Innovation, Carla Johnson shares a proven framework that helps communicators connect the dots in new ways, unlock creativity on demand, and become go-to innovators inside their organizations.
Attendees will learn:
- How to reframe innovation as a skill that communicators can use to shape culture, influence behavior, and build alignment across the business
- Why even the most well-intentioned teams struggle to innovate—and how communicators can become catalysts for change
- The 5-step framework to consistently generate powerful ideas that drive engagement, action, and measurable results
About Carla Johnson
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your organization, shouldn’t it be you?
As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business.
Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.