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Being BRIEF: Making a Big Impact by Saying Less
May 20, 2014 @ 11:00 am - 1:00 pm
Join IABC/Chicago on Tuesday, May 20 as marketing agency leader Joesph MCormack of The Sheffield Company discusses the art of brevity. Managing Director McCormack will focus on the key concepts of awareness, discipline, and decisiveness as presented in his book, BRIEF: Make a Bigger Impact by Saying Less.