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Measuring the Impact of Purpose with Zeno Group

January 15 @ 12:00 pm - 2:00 pm

How do we quantify the positive impact of purpose – is it a change in behavior, tangible business results, employee retention? Join IABC/Chicago on January 15th for a luncheon with Zeno Group as we take a deep breath – and a deeper dive – into how to measure its impact.

In this compelling session, Join IABC/Chicago and Zeno Group’s Therese Caruso (Managing Director, Strategy + Insights) to examine work being done by some of the world’s best known brands against the backdrop of the firm’s recent global study on purpose.

Attendees will receive networking opportunities with business leaders over a light lunch and walk away with a comprehensive understanding of how to measure the impact of your message and mission.


Members: $15
Non-members: $25

Bring a friend, and register now!


January 15
12:00 pm - 2:00 pm
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Zeno Group
130 E Randolph St, FL 30
Chicago, IL 60601 United States
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