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November Professional Development Luncheon: Trends Shaping the Way We Approach Social Media Today

November 2, 2017 @ 12:00 pm - 2:00 pm


Join us for a site visit to the offices of Golin to learn about their approach to keeping abreast of social media trends and to visit their “Bridge” – a command center where they monitor up-to-the-minute events and news pertinent to their clients’ brands and reputations so they can advise them on appropriate actions.

Attendees will take away information about:

  • How to harness the organic equity of influencers.
  • Key trends in social media and how you can ensure you’re effectively applying them to your social media strategy.
Tuesday, Nov. 2:
12:00 – 12:20 p.m. Arrival, registration, networking
12:20 – 12:50 p.m. Welcome and lunch
12:50 – 1:10 p.m. Golin presentation about the need for more relevant, authentic and breakthrough influencer marketing; social media tools used by the Millennial workforce; and social listening and analytics.
1:10 – 1:40 p.m. Tours of the “Bridge”
1:40 – 2:00 p.m. Group discussion

This event is open to professionals of all levels and you need not be an IABC member to attend.  Register here.

Event pricing:

Members:  $35
Nonmembers:  $50
Students:  $15
Members at the door:  $40


875 N. Michigan Avenue
Chicago, IL 60611 United States
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