Join us for an exclusive look at Media TrAIner by Fight or Flight—a groundbreaking AI-powered tool designed to enhance spokesperson performance and elevate media training outcomes. This presentation is tailored specifically for business communicators to discover how to leverage AI to better prepare spokespeople to build trust, credibility, and lasting connections with their audience.
In this engaging talk, you’ll learn:
- Practical techniques to embrace AI in your communications strategy
- How to leverage AI to better understand the impact of ‘on record’ conversations.
- How to use AI tools to refine communication strategies and improve outcomes.

Discover practical insights, hear success stories, and see the tool in action as we explore how AI is reshaping the future of media training.
Don’t miss this opportunity to enhance your skills and stay ahead in the ever-evolving world of business communications.
$15 for all
Meet Tim and Dan:
Tim Fry, also known as “Fryman,” is the US Chair at Fight or Flight. He is a global storytelling and campaign leader with experience working with major brands like Amazon, Expedia, Microsoft, Salesforce, and Samsung. Tim lives in the Pacific Northwest with his wife, two teens, and two pugs. They enjoy the outdoor activities the region offers, such as biking, hiking, kayaking, skiing, and embracing the occasional misty day.
Over the last 10 years Dan has led, managed and executed international and local media relations programs for major technology brands such as Ericsson, IBM and LinkedIn as well as scale-up and unicorns like Flipdish, Quantexa and Signavio. It’s the thrill of landing coverage for clients that still gets Dan out of bed and he remains on the front line of pitching reporters on a daily basis from New York City, where he has lived since 2022.
