The Chicago Chapter of the International Association of Business Communicators
Get a sneak peek of this presentation before the 2016 IABC World Conference. Come to the Metropolitan Club on the 66th floor of Willis (Sears) Tower for more than a great view of Chicago; hear Steve Ritter’s presentation. Steve will explain teams that excel have features in common. They invest in a common vision. They […]
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, […]