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Respect your employees by writing for the reader, not the approver
Join IABC/Chicago and Crescenzo Communications on Thursday, May 20, 2021, to learn how to become an effective writer. Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most "corporate writing" just isn't good enough. Nobody wants you to "shift their paradigm" or "leverage their core competency." […]