Effective communication isn’t about completing the brochure, video or website – it’s about what the communication needs to accomplish and how successful it is at doing just that. By measuring the outcomes of your communication against goals and objectives that tie to organizational goals, you demonstrate the ROI (return on investment) on your … [Read more...]
November 18-19 2010: IABC Communication & Measurement Conference
Annual Communication and Measurement Conference: November 18–19, in Seattle, WA. The most innovative conference on communication and measurement with ready to use, right now tactics and tools. This provocative forum confronts the change all around us, featuring expert speakers on the future of big media, the changing role of social media in … [Read more...]