How to Define, Articulate and Activate Your Company’s Purpose Presented by Guusje Bendelert In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? … [Read more...]
Webinar: Be a Talent Magnet—How to Retain, Engage and Attract the Millennial Workforce
Be a Talent Magnet—How to Retain, Engage and Attract the Millennial Workforce Presented by Jeff Butler Recently, the millennial generation took the stage as a the largest generation in the U.S. workforce. Millennials (also known as Generation Y), born between 1981 to 2000, are your current and future leaders and they are bringing … [Read more...]
Feb. 1: Professional Development Luncheon – Becoming a Trusted Advisor
Join us on Feb. 1 for a Professional Development luncheon. If you work in the communications business, you no doubt have come across someone who is a natural at owning a room, a pro at giving feedback clients will listen to, or being the “go-to” person when all else fails. How did they get there? More importantly, how can you get … [Read more...]
Professional Development Event “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results”
Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or products, target markets, … [Read more...]
Young Professionals Mid-Winter Social @ Concrete Cowboy in River North
It’s winter in Chicago and we all need a place to warm up on the way home from a long day at work. So come kick up your boots and enjoy a drink and some appetizers as you network with Chicago’s brightest communications compadres. First drink is on us! This event is open to professionals of all ages, and you need not be an IABC member … [Read more...]
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