"Marketing to Millennials in the era of Transmedia Storytelling: What We've Learned About Influence and Reverberation Amid the Evolution of Social Media and iReporters." John Digles, Senior Vice President at Edelman, takes us through his Millennial Research project and discuss how brands can reach this generation and their parents. John is a … [Read more...]
Thought Leaders Getting Ahead
Thought leadership marketing is not a new concept, but the importance of it in the B2B sector continues to grow at a rapid pace. More and more, suppliers are getting ahead of the sales process by making themselves known in the marketplace and facilitating conversation, which in turn leads to customers contacting them -- rather than the other way … [Read more...]
Senior Communicator’s Forum – Thursday Nov. 3, 2011
Topic: Internal Communications Methods Time: 6:00pm - 7:30pm Location: McDonald's Hamburger University 2715 Jorie Blvd, Oak Brook, IL 60523 Room 282 A highly interactive … [Read more...]
Next Professional Development Luncheon – October 19
IABC/Chicago's next Professional Development Luncheon will focus on healthcare communication. Please join us as Kimberlie England, … [Read more...]
There’s still time … earn your ABC during Accreditation Month
Ever considered becoming an Accredited Business Communicator (ABC)? Now is the best time!IABC’s professional credential program recognizes communicators who have reached a globally accepted standard of knowledge and proficiency in their chosen field. IABC/Chicago’s Accreditation Completion Program can help you achieve your goal for attaining this … [Read more...]
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