Business Basics Learned at MBA Day Camp By Tony Monterastelli We business communicators are an educated lot. Armed with degrees in journalism, English, communications, public relations or the liberal arts and real-world experience, most of us understand communication, but how well … [Read more...]
Web Exclusive: Business Research Tips
Business Research Tips By Scott Winterroth In my first year working in a public affairs firm I have used many tools acquired during my college education that have helped me to operate effectively as an entry-level communicator. Like reporters, public relations practitioners … [Read more...]
IABC/Chicago Announces Spectra Award Winners for 2007
Congratulations to the 2007 IABC/Chicago Spectra Award Winners: INDIVIDUAL WINNER Frank A. DiLeonardi Watson Wyatt Worldwide Integrity Award for Communication Excellance and Leadership THE STRATEGY GROUP Patricia Aylward CNA Big Red’s Athletic Club Susan D’Alexander* Motorola Livesmart: 2006 Healthcare … [Read more...]
A primer on emerging social media technologies
by Tom Keefe, ABC We sometimes focus so sharply on the person riding the crest of the newest communication technology wave that we forget to look at the person standing on the shoreline, hesitating about dipping in a big toe. A veteran IABC/Chicago colleague … [Read more...]
Business Research Tips
In my first year working in a public affairs firm I have used many tools acquired during my college education that have helped me to operate effectively as an entry-level communicator. Like reporters, public relations practitioners have to be resourceful in … [Read more...]