"Your brand is what people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon Join the discussion on brand on Nov. 18. How do we get employees to live our brands … and even become brand ambassadors? Get together with other senior communicators for networking, refreshments and a dynamic discussion hosted by … [Read more...]
The Global Standard Grows UP!
By Mary Hills, ABC, Six Sigma If you asked an IABC member what the Global Standard was four years ago, they might have said, “Isn’t that about being accredited, an ABC?” And, that would have been somewhat right. However, even four years ago, the Global Standard referred to the use of the strategic communication management process when … [Read more...]
Microsoft’s Steven Piotrowski: The Social in Communication
Can technology and social media help your organization or clients change for the better? On January 21, 2015, Steven Piotrowski of Microsoft discussed the importance of social media and technology in internal and change communication. In this video interview conducted by Tom Keefe, ABC, Steven discusses how technology and social media (such … [Read more...]
Mentor Program Participants Reflect on Benefits – Video
Jeffrey Conover, seasoned communications consultant, and Colleen Baker, DePaul Univeristy communications major, discuss what the program entails and how it delivers clear, practical rewards to both of them. The IABC/Chicago Mentor Program provides students with assistance in launching their careers in communications. Students gain from … [Read more...]
Membership ROI: Why am I paying for this?
Five years ago, I didn’t know IABC existed. I was working full-time, and taking night classes, with aspirations of becoming some type of communications manager. At the time, I was taking on small communications projects because I didn’t like my regular duties. I thought it might help me get a full-time communications opportunity. Looking back, I … [Read more...]
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