Search engine marketing and social media marketing are bullet items included in every organization’s communications plan. But, is your company effectively using these tools to augment your communications efforts and leverage your brand? Do you know how to create communities and start conversations? Do you know how to strategically use digital … [Read more...]
November 27 Luncheon: Learn tips from WGN’s Bill Moller on creating a powerful persona
Professionals are competing every day based on the quality of their communication skills. Bill Moller will share his wisdom on creating a powerful persona based on his 30+ year career in TV and radio. Your voice, body language and presentation style can help differentiate you. You will learn that how you present yourself and deliver your message … [Read more...]
Senior Communicators Forum on October 18 to focus on reputation management
If “brand” is what you say about yourself, and “reputation” is what others say about you, are your brand and reputation working in harmony to drive the business results you want? Join in discussion with fellow senior communicators as we strategize, problem solve, and share experiences around corporate communications and reputation … [Read more...]
Maril MacDonald to present “The Evolution of Engagement” at September luncheon
Employees are critical in managing a company's reputation, customer acquisition and retention, and relationships with communities and policymakers. Major forces are changing the nature of work and employee expectations—inspiring creative workplace arrangements and, in some cases, challenging the very definition of what it means to be an “employee.” … [Read more...]
Summer Networking, Volunteer Recognition … and Tapas!
Celebrate summer and connect with other communicators at our summer networking and volunteer recognition event on July 25. IABC/Chicago welcomes you and your colleagues to join us at Café Iberico, a family-style tapas bar specializing in traditional Spanish cuisine. Come savor the flavors of Spain and cultivate your network! “Like most things in … [Read more...]
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