The Chicago Chapter of the International Association of Business Communicators
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, […]
The Importance of Emotional Intelligence Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other people. Penelope Newton-Hurly will give an […]
How to Reestablish Trust in the Media Presented by Annie Scranton 69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it. How do you regain trust? What makes a good media campaign in […]
It’s winter in Chicago and we all need a place to warm up on the way home from a long day at work. So come kick up your boots and enjoy a drink and some appetizers as you network with Chicago’s brightest communications compadres. First drink is on us! This event is open to […]
Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or […]