The Chicago Chapter of the International Association of Business Communicators
Saving Lives or Saving Face: Exposing the True Cost of “Playing it Safe” Presented by David Lazarenko As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, […]
The Importance of Emotional Intelligence Presented by Penelope Newton-Hurley This webinar will provide an insight into our own internal communication (mind chatter) – where it comes from (core beliefs, culture, values, experiences), how it influences our behavior and how it results in our reactions to situations, and connections with other people. Penelope Newton-Hurly will give an […]
How to Reestablish Trust in the Media Presented by Annie Scranton 69% of Americans do not believe the news media are “honest and truthful.” That means we’ve lost the attention of almost two thirds of our country, and the power of influence with it. How do you regain trust? What makes a good media campaign in […]
Solution provider webinar: How to Use Video To Enhance Executive Communication One of the biggest differences between high performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often members of the C-suite hide behind others to convey their vision for the company. While they may think it is more […]
Be a Talent Magnet—How to Retain, Engage and Attract the Millennial Workforce Presented by Jeff Butler Recently, the millennial generation took the stage as a the largest generation in the U.S. workforce. Millennials (also known as Generation Y), born between 1981 to 2000, are your current and future leaders and they are bringing tremendous change, innovation […]
How to Define, Articulate and Activate Your Company’s Purpose Presented by Guusje Bendelert In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can […]
Stuck in the 20th Century? The Shifts You and Your Company Need to Make to Thrive in the 21st Century Presented by Maya Townsend and Martha Miser Today, the world is a much different place than it was twenty years ago. Yet, we still rely on approaches to strategy that were developed in the 20th century […]
Awesome PowerPoint Tricks for Effective Presentations Presented by Richard Goring PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull and boring. This session will help you revolutionize the way you use it to make your presentations and other training materials more effective using visuals, diagrams and animation. It […]