by Tom Keefe, ABC We sometimes focus so sharply on the person riding the crest of the newest communication technology wave that we forget to look at the person standing on the shoreline, hesitating about dipping in a big toe. A veteran IABC/Chicago colleague … [Read more...]
Business Research Tips
In my first year working in a public affairs firm I have used many tools acquired during my college education that have helped me to operate effectively as an entry-level communicator. Like reporters, public relations practitioners have to be resourceful in … [Read more...]
So you think you can freelance
I meet all kinds of people in my work, and every so often somebody will sidle up to me at, say, a luncheon. “I’ve often thought about freelancing someday,” the person will confide in hushed tones. “What’s it like?” If next month, next week or next year finds … [Read more...]