Turn your Canva and Tableau into the best story structures to fit your audience. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring than pretty charts. Effective Data … [Read more...]
Happy New Year! ~ IABC/Chicago President Message from Julie Bjorkman, PhD
As we approach a new year, I like to reflect on our chapter success for the past few months. Specifically, we: Focused on more hybrid programming to reach members across the Chicagoland metro area thanks to your feedback from last summer’s survey; Continued to host the successful, informal Coffee Clubs to bring “hot topics” up for … [Read more...]
Who are the people in your neighborhood? A persona-based approach to employee engagement – Jan 25, Noon Webinar
No matter the organization, data and insights show our people are flooded with information. There is no “one-size-fits-all” approach when we engage with our people. Using personae is about finding a way to communicate messages to a global audience that are designed with a specific someone in mind, rather than a generic 'everyone.' Join Carla … [Read more...]
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