Simple genius. That's the best way to describe the writing style of Ernest Hemingway. Some writers love to fill their prose with flowery adjectives or complex descriptions that run on and on, but not old Ernie. He wrote simply and clearly, and reading him is like eating a meal of meat and potatoes that tastes better than anything you could … [Read more...]
Got colleagues? Expand their world in IABC
December is Member-Get-a-Member month at IABC. Recommend joining IABC to a colleague to enhance his or her career development, professional network and expand his or her world. The promotion begins December 1 and runs through the end of 2011. Expand their world. Your colleagues will be rewarded with membership, an expanded network, … [Read more...]
MTV Gets Social Media Marketing
Earlier this year, MTV put on a social media marketing clinic with its launch of Skins, the American version of the popular -- and racy -- British teen drama. With a core age demographic of 12 to 34, Skins was ripe for social media engagement, and MTV took full advantage. The first good move the network made was beginning its promotional … [Read more...]
Holiday Networking Event & Wine Tasting
December 19 -- Come partake in the festivities of the season at the IABC/Chicago Annual Holiday Networking Event. Let’s enjoy great company, food and wine, as a trained sommelier presents the flavors of the evening and we celebrate another IABC year with members and friends! Enjoy the open bar of beer, wine and cocktails paired with cheeses … [Read more...]
John Digles presents “Marketing to Millennials”
"Marketing to Millennials in the era of Transmedia Storytelling: What We've Learned About Influence and Reverberation Amid the Evolution of Social Media and iReporters." John Digles, Senior Vice President at Edelman, takes us through his Millennial Research project and discuss how brands can reach this generation and their parents. John is a … [Read more...]
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