Consumers now overwhelmingly believe that brands should have a clear, strong and relevant purpose. That’s why on January 15, IABC Chicago partnered with Zeno Group for an event focused on measuring the impact of purpose. Zeno Group’s Therese Caruso (Managing Director, Strategy + Insights) led the discussion, showcasing work from some of the world’s … [Read more...]
Measuring the Impact of Purpose with Zeno Group
How do we quantify the positive impact of purpose – is it a change in behavior, tangible business results, employee retention? Join IABC/Chicago on January 15th for a luncheon with Zeno Group as we take a deep breath – and a deeper dive – into how to measure its impact. In this compelling session, Join IABC/Chicago and Zeno Group’s Therese … [Read more...]