A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
October 28 Storytelling Series: How to Use Storytelling to Empower Your Brand
How to Use Storytelling to Empower Your Brand Join IABC Chicago for our monthly virtual networking event – Chicago Comms Together. Each month we’ll have a special topic, but you set the agenda for this open forum. Come to ask questions, give advice, and share experiences with fellow Chicagoland communicators in a safe space. October … [Read more...]
Feb. 22: Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Every organization, be it a Fortune 500 company, a nonprofit or a startup, needs a story that captures the “why” beyond the “what” and communicates your purpose, brand and relevance in a way that’s unique and compelling. Yet, too often we resort to rattling off dry data points like lists of services or products, target markets, head … [Read more...]