Gravity Labs, a fully integrated ad agency based in Chicago and built for the new economy, embraces the idea of failing fast. Getting to better ideas, faster, means learning what works and what doesn’t, sooner, and applying the right resources against the winning direction. But, Gravity Labs didn’t arrive at those answers overnight. It took … [Read more...]
Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
October 28 Storytelling Series: How to Use Storytelling to Empower Your Brand
How to Use Storytelling to Empower Your Brand Join IABC Chicago for our monthly virtual networking event – Chicago Comms Together. Each month we’ll have a special topic, but you set the agenda for this open forum. Come to ask questions, give advice, and share experiences with fellow Chicagoland communicators in a safe space. October … [Read more...]