IABC Chicago

The Chicago Chapter of the International Association of Business Communicators

John Digles presents “Marketing to Millennials”

"Marketing to Millennials in the era of Transmedia Storytelling: What We've Learned About Influence and Reverberation Amid the Evolution of Social Media and iReporters." John Digles, Senior Vice President at Edelman, takes us through his Millennial Research project and discuss how brands can reach this generation and their parents. John is a … [Read more...]

Professional Development Luncheon: Fill Your Prescription for Potent Healthcare Communication – October 19

Kimberlie England, Principal and Change Management Leader at Findley Davies, presented a follow-up to last year's successful presentation, "Your Prescription for Potent Healthcare Communication," at the Professional Development Luncheon held on October 19. So much remains unknown about how healthcare reform will impact the industry, individual … [Read more...]