A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Webinar: Gallup Center on Black Voices
IABC Chicago introduces the Gallup Center on Black Voices Join IABC/Chicago and Gallup on Thursday, November 12, 2020 for an introductory session on Gallup’s Center on Black Voices program. In this session, we’ll hear from Gallup’s research experts who designed this program to study the experiences of more than 40 million Black Americans in the … [Read more...]
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I am a corporate communicator, a global internal communications guru is what I like to call myself. I love what I do. It’s a career that found its way to me. I was a Chicago public school teacher who was presented with a pink slip at the end of the school year. I was tired, burned out and ready for a change. After sharing the news of wanting a … [Read more...]
Member Spotlight: Rob Biesenbach
Get to know Rob Biesenbach – Communications expert, actor, author, IABC member and dad We continue our Getting to Know You series with Rob Biesenbach. Agency VP, press secretary, actor, author — Rob’s career has taken a number of turns. After earning a bachelor’s degree in English and government from the University of Virginia in … [Read more...]
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