Ted Sorensen was one of the great wordsmiths in American history. An advisor and legendary speechwriter for John F. Kennedy, Sorensen will always be remembered for penning some of the most eloquent and inspiring language ever spoken by a U.S. president. Sorensen -- who died at the age of 82 in 2010 of complications from a stroke -- wrote … [Read more...]
Announcing the 2012 IABC/Chicago Bronze Quill Awards Competition!
The IABC/Chicago Bronze Quill Award competition is open to all Chicago-area business communicators who completed a significant communication project in 2011, and embody excellence in communication management, communication skills or creative communication practice. Entrants do not need to be members of IABC. Early Bird submission deadline is … [Read more...]
Hemingway’s 4 Rules for Writing Well
Simple genius. That's the best way to describe the writing style of Ernest Hemingway. Some writers love to fill their prose with flowery adjectives or complex descriptions that run on and on, but not old Ernie. He wrote simply and clearly, and reading him is like eating a meal of meat and potatoes that tastes better than anything you could … [Read more...]
Got colleagues? Expand their world in IABC
December is Member-Get-a-Member month at IABC. Recommend joining IABC to a colleague to enhance his or her career development, professional network and expand his or her world. The promotion begins December 1 and runs through the end of 2011. Expand their world. Your colleagues will be rewarded with membership, an expanded network, … [Read more...]
MTV Gets Social Media Marketing
Earlier this year, MTV put on a social media marketing clinic with its launch of Skins, the American version of the popular -- and racy -- British teen drama. With a core age demographic of 12 to 34, Skins was ripe for social media engagement, and MTV took full advantage. The first good move the network made was beginning its promotional … [Read more...]
- « Previous Page
- 1
- …
- 34
- 35
- 36
- 37
- 38
- …
- 50
- Next Page »