Thought leadership marketing is not a new concept, but the importance of it in the B2B sector continues to grow at a rapid pace. More and more, suppliers are getting ahead of the sales process by making themselves known in the marketplace and facilitating conversation, which in turn leads to customers contacting them -- rather than the other way … [Read more...]

What happens when a communications department passes the mic to the employees, asks them to tell the company's story, and sprinkles in a little Ryan Seacrest? Employee engagement, that's what. Melcrum recently shared a fun example of how one organization called on its workforce to promote engagement through storytelling, with an American Idol … [Read more...]

Don't silence your best ambassadors. That's the message Text 100 -- a global PR consultancy that has worked with dozens of leading brands, including Facebook, IBM and Cisco -- sent in a recent post on its company blog. In the post, Text 100's Lance Concannon explains that many organizations are missing out on a huge opportunity when it comes … [Read more...]