Don't get caught like the cobbler who had no shoes! As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own. In this webinar by content marketing and … [Read more...]
March 10 Senior Communicator Forum: Engaging with Audience-Centric Social Strategies
Join us on March 10 from 5:30 to 7:30 p.m. at G&S Business Communications (125 S. Wacker Drive, Chicago) to hear Brian Hall, G&S Business Communications Managing Director, discuss how to be highly audience-centric in social campaigns. Learn about using social listening and paid strategies to identify, engage and drive actions from customers … [Read more...]
Nov. 12 – Communicating the Company Brand to Employees: A Case Study
Join IABC/Chicago on Tuesday, November 12 for a presentation by branding and communications strategist Bob Zeni, ABC, of Bob Zeni & Associates, about his recent re-branding work for the electronics supplier Molex. Bob will facilitate a discussion around his work with Molex to define, develop and communicate the company's brand to employees. … [Read more...]