A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Storytelling Series: What’s Your Story? Defining Brand for Yourself and Your Organization
A lot has been written about “storytelling” and developing your “purpose.” Let’s simplify a bit to get more powerful. Customers, prospects, employees don’t want to hear about what you do as much as they want to hear about why you do it. Every organization has a great story to tell that is based on a powerful why. But maybe even more important to … [Read more...]
Nov. 13 – Luncheon with Glassdoor
Join us for a luncheon, in partnership with Glassdoor, to discuss managing your company profile and building a strategy for responding to a review. In the session, we'll discuss: how to incorporate Glassdoor into an employer brand strategy examples of how companies leverage Glassdoor in executive conversations and best practices for … [Read more...]
Nov. 12 – Communicating the Company Brand to Employees: A Case Study
Join IABC/Chicago on Tuesday, November 12 for a presentation by branding and communications strategist Bob Zeni, ABC, of Bob Zeni & Associates, about his recent re-branding work for the electronics supplier Molex. Bob will facilitate a discussion around his work with Molex to define, develop and communicate the company's brand to employees. … [Read more...]
Join us at “BlogWell: How Big Brands Use Social Media” on July 18
IABC/Chicago is partnering with SocialMedia.org to bring you "BlogWell: How Big Brands Use Social Media" on July 18 and we'd love to have you join us there. … [Read more...]