IABC Headquarters announced yesterday evening that Executive Director Chris Sorek has resigned to return to the corporate sector. This message has sent shockwaves through the organization, ignited several discussions on social networks, and brought unnecessary rumor and innuendo. As chapter president, I feel it is important that we relay the … [Read more...]
December 11 Webinar: SEO and social media in brand engagement and crisis communications
Search engine marketing and social media marketing are bullet items included in every organization’s communications plan. But, is your company effectively using these tools to augment your communications efforts and leverage your brand? Do you know how to create communities and start conversations? Do you know how to strategically use digital … [Read more...]
How to Avoid Being a Passenger on the Information Highway – May 9
Today’s information highway resembles the German Autobahn in terms of speed. The 24-hour cable news organizations and the online services are ravenous monsters seeking to fill space. Social media can take a rumor and spread it globally in seconds. These conditions present an ideal environment to foster a communication crisis. Learn why having a … [Read more...]
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