IABC Chicago

The Chicago Chapter of the International Association of Business Communicators

Event Recap: Measuring the Impact of Purpose

Consumers now overwhelmingly believe that brands should have a clear, strong and relevant purpose. That’s why on January 15, IABC Chicago partnered with Zeno Group for an event focused on measuring the impact of purpose. Zeno Group’s Therese Caruso (Managing Director, Strategy + Insights) led the discussion, showcasing work from some of the world’s … [Read more...]

February 20: Edelman Trust Barometer Luncheon

Did you know that 75 percent of people trust their employer to do what’s right, more than NGOs (57 percent), business (56 percent) and media (47 percent)? Learn more of the latest insights on trust with IABC Chicago and Tamara Rodman, Executive Vice President of Employee Experience, Edelman. Register now!  Time: 11:00 a.m. to 1:00 … [Read more...]

IABC Chicago Member Spotlight: Kari McLean, Karen Utterback Award Winner

Get to know Kari McLean – marketing communications professional, recipient of the Karen Utterback Volunteer award, IABC member and animal lover We continue our Getting to Know You series with Kari McLean. Kari earned a bachelor’s degree in communications and theater from Miami University in Oxford, Ohio, and later, a master’s degree in … [Read more...]

Recap: Glassdoor Shares Key Insights at Luncheon

With 67M unique users, 49M reviews and over 900K reviewed companies, Glassdoor has become a global platform that allows candidates to get a transparent view on the company’s culture and helps companies strengthen their employer brand. Recently, IABC Chicago partnered with Glassdoor to show marketers, communication and HR professionals in the … [Read more...]

Nov. 13 – Luncheon with Glassdoor

Join us for a luncheon, in partnership with Glassdoor, to discuss managing your company profile and building a strategy for responding to a review. In the session, we'll discuss: how to incorporate Glassdoor into an employer brand strategy examples of how companies leverage Glassdoor in executive conversations and best practices for … [Read more...]